About the role
Build the lifecycle that turns a new sign-up into a daily habit — onboarding, education, and re-engagement grounded in real behavior.
What you'll do
- Own email, push, and in-app lifecycle programs
- Design experiments that improve activation and retention
- Partner with product on the onboarding experience
- Turn recovery science into compelling, honest copy
What you'll bring
- 4+ years in lifecycle or CRM marketing
- Strong analytical and experimentation skills
- Excellent writing — clear, warm, never hype
- Bonus: passion for fitness, sleep, or health